Product Launch Production
Your product only launches once. We engineer reveal moments with precision-timed lighting, synchronized LED, and broadcast-quality capture — all under one production team, so there's no margin for error.
One Team. Every Element.
Product launches have zero margin for error and zero chance for a do-over. We handle every element — scenic, lighting, LED, audio, automation, and broadcast — under one contract so there's one team accountable for the moment that matters most.
Built for Brand Launch Teams
We own every piece of gear — LED walls, automated staging, theatrical lighting, line arrays, cameras, and scenic infrastructure. No rental house middlemen. No subcontractor chains. That means faster creative iterations, tighter rehearsals, and a crew that already knows each other.
When your creative director needs to adjust the reveal timing at midnight, the person who answers is the same person who designed the lighting sequence and will be calling cues on launch day.
Porsche, Nike, and Coca-Cola trust us with their product moments. We deliver that same precision regardless of brand or budget.
Branded Reveal Environment
Schedule a Consultation with Our Launch Specialist
Bailey Stilwell has helped Fortune 500 brands and global marketing teams plan and execute high-impact product launches for over a decade. He manages every detail from creative concept through on-site execution, ensuring your reveal moment delivers the precision and impact your brand demands.
Trusted by Industry Leaders
Production Built for High-Impact Reveals
Automotive unveils with automated turntables and precision spotlighting. Technology launches with wraparound LED content and synchronized audio. Consumer electronics reveals that generate social media buzz before the audience leaves the room.
We know what creates a shareable moment, what separates a reveal from a presentation, and what it takes to make your product launch feel like a premiere.
The moment that defines your launch
Dramatic Product Reveals
Custom reveal mechanisms, precision-timed lighting, synchronized LED content, and coordinated audio scoring — rehearsed until the timing is flawless. We engineer the anticipation and the payoff so your product moment lands exactly as planned.
Your product story from the moment they arrive
Immersive Brand Environments
Scenic design, ambient LED content, environmental audio, and branded installations that build anticipation before the reveal. Every touchpoint reinforces your product narrative and positions your brand as the premium experience attendees expect.
Production designed for content capture
Media & Influencer Production
We design sight lines, lighting, and camera positions for both your professional media crew and the influencers in the room. Press areas, social capture zones, and broadcast feeds — your launch generates content from every angle without extra coordination.
Your CEO walks on stage confident
Executive Presenter Support
Teleprompter operation, confidence monitors, precision lighting, real-time script updates, and scheduled rehearsal windows. We manage the presenter experience so your leadership team focuses on delivering the product story — not worrying about the production.
Remote audiences feel the energy of the room
Hybrid & Global Broadcast
Multi-camera live streaming, broadcast graphics, platform-agnostic delivery, and real-time engagement tools. Designed as its own production layer — not bolted on as an afterthought. Your global audience gets the full impact of the reveal moment.
Everything Between Creative Concept and Strike
One production team handles every discipline below. No subcontractors to coordinate, no gaps between vendors, no finger-pointing when the reveal sequence needs a last-minute adjustment. Your budget stays clean and your timeline stays intact.
01
Pre-Production
- Creative concept & reveal design
- Venue site surveys & advance planning
- Technical design & 3D renderings
- Reveal mechanism engineering
- Run-of-show & reveal sequence development
- Media & influencer logistics planning
02
Stage & Scenic
- Custom stage builds & scenic fabrication
- Product reveal mechanisms & automation
- Branded environmental design
- Product demonstration environments
- Digital signage & wayfinding
- Green room & backstage operations
03
Technical Production
- LED video walls & immersive displays
- Theatrical & reveal lighting design
- Audio systems & spatial sound design
- Broadcast cameras & media feeds
- Show control & automation programming
- Rigging & overhead infrastructure
04
Live Operations
- Technical direction & show calling
- Reveal sequence execution & cueing
- Real-time content switching
- Live streaming & global broadcast
- Media capture & content recording
- Failover & redundancy protocols
Reveals That Generate Buzz and Media Coverage
Dramatic product reveals, immersive brand environments, and broadcast-quality production — executed end-to-end for Fortune 500 brands, global marketing teams, and enterprise product organizations.
Brand Product Reveal
LED Video Wall • Staging • Lighting Design
Product Launch Experience
LED Wall • Staging • Audio • Lighting
Executive Product Unveil
LED Video Wall • Audio • Staging
National Product Launch
LED Video • Lighting • Audio • Staging
Global Product Launch
IMAG • LED Video • Staging • Lighting
Luxury Product Reveal
LED Wall • Theatrical Lighting • Staging
Brand Product Reveal
LED Video Wall • Staging • Lighting Design
Product Launch Experience
LED Wall • Staging • Audio • Lighting
Executive Product Unveil
LED Video Wall • Audio • Staging
National Product Launch
LED Video • Lighting • Audio • Staging
Global Product Launch
IMAG • LED Video • Staging • Lighting
Luxury Product Reveal
LED Wall • Theatrical Lighting • Staging
What Brand Teams Say
Don't just take our word for it — here are real results from marketing teams who trusted us with their most important product launches.
“Rocket Productions engineered a reveal moment that stopped the room. The precision timing on the lighting transition, the LED wall content, and the physical unveil was seamless — our media team captured exactly what we needed for the global campaign.”
Lauren Mitchell
Porsche North America
New Model Reveal 2024
“From the immersive pre-reveal environment to the actual product moment, every detail was considered. Their production team handled our last-minute content changes without missing a beat. The broadcast feed was flawless for our livestream audience.”
James Carter
Delta Air Lines
Service Launch Experience
“We needed a launch that would generate buzz with influencers and media in the room while simultaneously streaming to 50+ markets. Rocket delivered a production that felt like a premiere — not a corporate event.”
Rachel Kim
Coca-Cola Enterprises
New Product Line Unveil
“The attention to brand detail was impressive. Every sight line, every lighting cue, every audio transition reinforced the product story. Our creative agency was blown away by how precisely their team translated the brief into a live experience.”
Marcus Daniels
Nike
Regional Product Drop
“Rocket handled our multi-product launch across three demo environments, a main stage reveal, and a media lounge — all under one production team. Zero vendor coordination headaches. The quality was consistent across every touchpoint.”
Stephanie Wells
Georgia-Pacific
Innovation Showcase 2024
“Rocket Productions engineered a reveal moment that stopped the room. The precision timing on the lighting transition, the LED wall content, and the physical unveil was seamless — our media team captured exactly what we needed for the global campaign.”
Lauren Mitchell
Porsche North America
New Model Reveal 2024
“From the immersive pre-reveal environment to the actual product moment, every detail was considered. Their production team handled our last-minute content changes without missing a beat. The broadcast feed was flawless for our livestream audience.”
James Carter
Delta Air Lines
Service Launch Experience
“We needed a launch that would generate buzz with influencers and media in the room while simultaneously streaming to 50+ markets. Rocket delivered a production that felt like a premiere — not a corporate event.”
Rachel Kim
Coca-Cola Enterprises
New Product Line Unveil
“The attention to brand detail was impressive. Every sight line, every lighting cue, every audio transition reinforced the product story. Our creative agency was blown away by how precisely their team translated the brief into a live experience.”
Marcus Daniels
Nike
Regional Product Drop
“Rocket handled our multi-product launch across three demo environments, a main stage reveal, and a media lounge — all under one production team. Zero vendor coordination headaches. The quality was consistent across every touchpoint.”
Stephanie Wells
Georgia-Pacific
Innovation Showcase 2024
Get Your Custom Launch Production Plan
Share your product launch details and we'll deliver a comprehensive production proposal with 3D renderings, reveal sequence design, equipment specifications, and a detailed timeline — no generic quotes, just a complete plan built for your reveal moment.
Ready to Plan Your Product Launch?
Share the Vision. We'll Engineer the Reveal.
Product details, venue preference, audience size, reveal vision, and media requirements — share what you have and our team will return a detailed production proposal.
Not Promises. Standards.
These are the operational benchmarks we hold ourselves to on every product launch engagement. Not aspirational targets — verified outcomes that enterprise brands report consistently and expect on return engagements.
Redundant signal architecture on every critical path. Backup automation controllers, failover switching, and operators trained to execute recovery before your audience notices. The reveal moment is sacred.
Every sight line, every lighting angle, and every scenic element is designed and verified for broadcast-quality capture — professional cameras and smartphones alike.
Your dedicated PM owns every detail from creative concept through post-event debrief. One phone call resolves what used to take four vendors to coordinate.
Broadcast-quality recordings, B-roll footage, and highlight content organized and delivered within hours — ready for your post-launch marketing push.
Every reveal sequence runs through complete technical and creative rehearsals with presenters, timing verification, and media position checks before your audience arrives.
Detailed proposals, change order documentation, and post-event reconciliation your finance team can audit without a follow-up call. No surprise charges.
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Other Corporate Event Types
Start Planning Your Product Launch
Let's Create Your Launch Moment
Share your product launch details — product type, venue, audience size, reveal vision, and media requirements — and we'll design a custom production plan. From intimate executive reveals to 5,000-seat global launches.
Product Launch Production FAQ
Common questions from brand teams and marketing leaders about product launch production, reveal design, and working with our team.
From intimate 200-person executive reveals to 5,000+ attendee global product launches at major venues. We produce automotive unveils, technology product launches, consumer electronics reveals, pharmaceutical launches, luxury brand experiences, and multi-product innovation showcases. Our production scales precisely with your event — we don't over-spec small programs or under-resource large ones.
Product Launch Production in Atlanta & the Southeast
Custom LED environments, branded stage builds, reveal mechanisms, and synchronized launch moments — produced with in-house staging, lighting, LED video walls, and audio from our Atlanta headquarters. Deployed at convention centers, hotels, industrial venues, and unique event spaces across the Southeast and nationwide.
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