Case Study
Purium Renew 2025 Convention
Conference Production with LED Video, Staging & Audio in Anaheim
Client & Event
Purium Health Products is a superfood and wellness company that sells through a network of independent Brand Partners. Its annual convention brings that network together for keynotes, training, and rank recognition, so the production has to make every speaker and every honoree look and sound their best.
Renew 2025 was Purium's annual convention, held July 25-27, 2025 in the Arbor Ballroom at the JW Marriott, Anaheim Resort. Each day ran morning and afternoon general sessions: founder keynotes, guest speakers, Brand Partner trainings, live Q&A, and on-stage recognition for newly ranked Brand Partners. A Crown Dinner opened the week on Thursday, and the same ballroom hosted a Dinner Gala on Saturday night.
Main-stage production for the general sessions in the Arbor Ballroom: a center stage with lit scenic panels, two LED screens flanking the stage for presentation decks and event graphics, wireless handheld and lavalier microphones for presenters and audience Q&A, walk-up music cues, and a front-of-house tech table running the show from the ballroom floor.
Main Stage — Presenters and an energized Brand Partner audience
Client Objectives
For a company that sells through independent Brand Partners, the annual convention is where the network hears from its founders, learns from its top performers, and gets recognized for its growth. The production had to make each of those moments land in the room, from a founder keynote to a group of new Diamonds walking on stage.
Room Set — Stage, flanking LED screens, and rounds ready before doors
A Packed Program, Out of Market
Renew packs a lot into each general session. A single morning moved from a founder keynote to a group photo on stage, two rounds of rank recognition, a guest presentation, and top-enroller awards, each with its own deck, music cue, and microphone setup. The production had to hold that pace for three straight days in a hotel ballroom across the country from Rocket's Atlanta home base, in a room that also hosted Saturday night's dinner gala.
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Strategic Production Approach
The approach centered on the show flow. Every general-session segment was mapped in a cue-to-cue sheet with its start time, clock count, music cue, deck, speaker, and microphone, and that sheet drove both the rehearsal day and the live show. Keeping one stage, two screens, and a set microphone plan across all three days let the crew focus on cue timing instead of reconfiguring the room.
Cue-to-Cue Show Production
The general sessions ran from a cue-to-cue show flow that listed every segment with its start time, clock count, music cue, presentation deck, speaker, and microphone assignment. The crew ran that flow from a front-of-house tech table on the ballroom floor. The day before doors went to camera load-in, a full AV run-through, and talent sound checks, so Friday's first general session started from a rehearsed show rather than a fresh build.
Technical Specifications
- Center stage with lit scenic panels behind the presenters
- Two LED screens flanking the stage for presentation decks, speaker graphics, and Purium branding
- Wireless handheld and lavalier microphones assigned per segment, plus audience mics for live Q&A
- Walk-up and transition music cues for keynotes and recognition segments
- Cue-to-cue show flow with timed segments, clock counts, and highlight-reel camera marks
- Livestream go-live cue built into the show flow ahead of Friday's opening session
- Front-of-house tech table on the ballroom floor, with crew on headset
Main Stage — Presenters and an energized Brand Partner audience
Production on This Show
The services Rocket Productions provided on this show.
Out-of-Market Logistics
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Venue & Logistics Considerations
The general sessions ran in the Arbor Ballroom, the largest event space at the JW Marriott, Anaheim Resort, with 17-foot ceilings and hand-blown glass chandeliers. For Renew the room was set with a center stage, lit scenic panels, and two LED screens flanking the stage, with rounds filling the floor.
Live Event Execution
The first show day opened with the AV crew on site at 7:00 AM and doors at 9:30 AM, and Saturday's doors opened at 8:30 AM. From there the crew ran the general sessions cue by cue: welcome and prize segments, founder keynotes, stand-up and on-stage recognition, Brand Partner trainings, a guest keynote with live Q&A, and calls to action, with music cues and microphone handoffs between each segment.
A Full Program in One Ballroom
Renew 2025 delivered its full program in the Arbor Ballroom: three days of founder keynotes, guest speakers, Brand Partner trainings, live Q&A, and rank recognition, plus a Saturday dinner gala in the same room. The general sessions played to a full ballroom at rounds, with presentation decks, speaker graphics, and Purium product content on both LED screens.
Full House — A packed ballroom for the evening program
Production Insights
A detailed cue-to-cue sheet is the backbone of a recognition-heavy convention: when every segment has its music, deck, and microphone assigned in advance, the crew can focus on timing
A dedicated pre-show day for camera load-in, an AV run-through, and talent sound checks pays off on the first morning of a multi-day program
Recognition segments move faster with looped walk-up music that runs as long as the line of honorees does
Keeping one stage and screen layout for both the general sessions and the evening gala avoids a second build on the busiest day
Production Gallery
Every detail matters. From load-in to showtime.
Main Stage — Presenters and an energized Brand Partner audience
General Session — Center stage and flanking LED screens
Product Showcase — Purium products on the LED wall
Dinner Gala — A full ballroom under the event graphics
Dinner Gala — Dual LED screens framing the ballroom
Gala Tables — Dinner service with LED screens beside the stage
Room Set — Stage, flanking LED screens, and rounds ready before doors
Show Support — Crew on headset monitoring the stage
Production Crew — The team at the front-of-house tech table
Full House — A packed ballroom for the evening program
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