Case Study
Purium Corporate Conference
Full Conference Production with LED Video, Staging & Audio in Anaheim
Client & Event
Purium Health Products is a leading health and wellness company that hosts annual conferences to inspire, educate, and energize their distributor network. These events serve as the company's primary platform for product announcements, leadership development, and distributor recognition — making production quality a direct reflection of brand credibility.
Multi-day corporate conference featuring keynote presentations, product launches, recognition ceremonies, and training sessions. The event combines high-energy main stage programming with intimate breakout workshops, requiring a production approach that transitions seamlessly between theatrical product reveals and executive-level educational content across a dense multi-day schedule.
Full conference production deployed cross-country from Atlanta to Anaheim, including main stage LED video wall, theatrical lighting design, line array PA system, confidence monitors for all presenters, breakout room AV packages across eight concurrent sessions, and product launch theatrical elements.
Client Objectives
For a health and wellness company built on distributor relationships, the annual conference is the single most important brand touchpoint of the year. The production must energize distributors, credibly showcase new products, and create an environment where attendees feel the company is investing in their success. Every production decision — from lighting tone to audio clarity — directly impacts how distributors perceive the brand's trajectory.
Cross-Country Conference Production
Deploying a full corporate conference production package from Atlanta to Anaheim introduces logistical complexity that local vendors avoid entirely. Equipment must be inventoried, packed, shipped cross-country, received at the convention center, and integrated on a compressed timeline — all while maintaining the same quality standards the client expects from a local deployment. Coordination with Anaheim Convention Center operations adds another layer, as each venue has its own labor rules, load-in procedures, and infrastructure constraints.
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Discuss Your EventStrategic Production Approach
Cross-country conference production demands meticulous pre-production planning to mitigate the risks that distance introduces. Our strategic approach centered on eliminating variables: every system was fully integrated and tested in our Atlanta facility before being packed for shipping. Show files were pre-programmed for each session type, cable runs were pre-measured against convention center floor plans, and contingency equipment was identified and packed separately for rapid access. The goal was to arrive in Anaheim with a production package that required assembly, not troubleshooting.
Turnkey Conference Production
Rocket Productions managed the complete production lifecycle from Atlanta to Anaheim — from pre-production planning through equipment logistics, venue coordination, build, show execution, and return shipping. The production approach was designed to deliver a polished corporate experience that combined educational presentation environments with high-energy theatrical elements for product launches and recognition ceremonies. Every system was pre-configured and tested in Atlanta before shipping, minimizing on-site integration time and reducing the risk inherent in cross-country deployments.
Technical Specifications
- Large-format LED video wall for presentations, IMAG, product launch visuals, and branded content
- Theatrical lighting design with corporate tones for keynotes and dramatic cues for product reveal moments
- Line array PA system with wireless microphone packages for presenters, panelists, and audience Q&A
- Confidence monitors positioned at main stage, panel positions, and podium for all presenter support
- Eight independent breakout room AV packages with projection, sound reinforcement, and wireless microphones
- Product launch theatrical lighting cues with coordinated video content and audio stingers
- All systems pre-configured and tested in Atlanta before cross-country shipping to reduce on-site integration time
Production on This Show
Every service on this project was owned, operated, and delivered by Rocket Productions.
Cross-Country Logistics
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Get a Custom QuoteVenue & Logistics Considerations
The Anaheim Convention Center is one of the largest convention facilities on the West Coast, offering significant infrastructure advantages for corporate conferences but also presenting coordination challenges for out-of-market production teams. Understanding the venue's labor requirements, dock access procedures, power distribution layout, and room configurations required advance coordination that began well before the equipment left Atlanta.
Live Event Execution
The three-day conference required distinct production approaches for each programming format. Main stage keynotes demanded clean, corporate presentation support with seamless slide integration and presenter confidence monitors. Product launch segments shifted to theatrical mode with dramatic lighting cues, video content reveals, and coordinated audio stingers. Recognition ceremonies introduced yet another format with individual presenter walk-ons, award presentation sequences, and audience interaction moments — all requiring real-time technical coordination.
Successful West Coast Conference
Despite the inherent complexity of a cross-country production deployment, the conference executed seamlessly across all three production days. The product launch segments achieved the theatrical impact the client envisioned, with coordinated lighting reveals and video content creating moments of genuine audience energy. Every breakout session operated independently without technical interruption, and the main stage programming maintained consistent quality from the opening keynote through the final recognition ceremony.
Production Insights
Cross-country deployments benefit significantly from complete system testing in the home facility — troubleshooting at 2,000 miles is exponentially more expensive than troubleshooting at home base
Convention center advance coordination should begin at least six weeks before load-in for out-of-market productions to account for venue-specific requirements
Product launch theatrical elements require dedicated rehearsal time separate from general session rehearsals to refine timing and cue coordination
Breakout room AV packages should be standardized and pre-configured as identical kits to simplify deployment across multiple rooms
Building buffer time into cross-country production timelines is not conservative planning — it is essential risk management for equipment transit and venue access variables
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