Case Study
SASE Summit 2023
Precision Production for SASE Architecture Industry Leaders
Client & Event
SASE Summit is a premier technology conference focused on Secure Access Service Edge (SASE) architecture, bringing together industry leaders, technology vendors, and enterprise decision-makers to explore the convergence of network security and wide-area networking. The summit serves as a critical platform for knowledge sharing, product demonstrations, and strategic networking within the cybersecurity and cloud networking sectors.
Multi-day corporate technology conference designed to facilitate executive presentations, technical deep-dives, vendor demonstrations, and networking sessions. The event required a production environment that balanced technical precision with creative visual impact, supporting both formal keynote presentations and interactive breakout sessions while maintaining the professional caliber expected by enterprise technology audiences.
Full conference production including main stage LED video wall integration, dynamic theatrical lighting design, professional audio system for keynote presentations and panel discussions, confidence monitoring for speakers, breakout room AV packages, and comprehensive technical management across all concurrent sessions.
Main Stage — LED Graphics Integration
Client Objectives
For a technology conference focused on SASE architecture, the production environment must reflect the innovation and precision that defines the technology itself. The summit's credibility depends on delivering an experience that matches the sophistication of the content — where production failures or mediocre execution would undermine the event's authority. The production must support complex technical presentations while creating an environment that positions SASE Summit as a premier industry gathering rather than a standard vendor conference.
Dynamic Lighting Design
Balancing Technical Precision with Creative Impact
Technology conferences present a unique production challenge: the audience consists of technical professionals who notice production details, while the content demands both broadcast-quality presentation infrastructure and creative visual elements that elevate the event beyond a standard corporate meeting. The production must support dense technical content delivery while creating an environment that reflects the innovation and forward-thinking nature of SASE architecture itself.
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Discuss Your EventStrategic Production Approach
The production strategy for SASE Summit 2023 centered on the principle that technology conferences require both technical precision and creative impact. The approach began with detailed content analysis to understand presentation formats, speaker requirements, and audience expectations. This informed a production design that prioritized reliability and clarity while incorporating creative elements that elevated the event's visual impact. The strategic goal was a production environment where technical execution was flawless and invisible, while creative elements enhanced the experience without distracting from content.
Innovative Production Design for Technology Leadership
Rocket Productions developed a comprehensive production approach that positioned SASE Summit 2023 as a premier technology event. The production design centered on advanced LED graphics integration that transformed static presentations into dynamic visual experiences, complemented by theatrical lighting that created distinct atmospheres for different session types. The technical infrastructure prioritized reliability and clarity while incorporating creative elements that elevated the event's production value beyond typical technology conferences.
Technical Specifications
- High-resolution LED video wall system optimized for technical content display with precise color calibration for brand consistency
- Dynamic lighting design with programmable scenes for keynotes, panels, demonstrations, and networking segments
- Professional audio system engineered for speech intelligibility with distributed coverage and acoustic treatment for conference environment
- Confidence monitor systems at all presenter positions with redundant signal paths for mission-critical presentations
- Advanced graphics integration workflow supporting real-time content updates and seamless transitions between presentation formats
- Breakout room AV packages with independent control systems, wireless presentation capabilities, and standardized quality across all rooms
- Show control system coordinating lighting cues, video transitions, and audio levels across multi-day programming schedule
Production on This Show
Every service on this project was owned, operated, and delivered by Rocket Productions.
Conference Production Logistics
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Get a Custom QuoteVenue & Logistics Considerations
Strategic venue selection set the stage for an engaging and immersive experience. The chosen conference center provided the infrastructure necessary for multi-day technology events while offering flexibility for creative production design. Venue considerations included ceiling height for lighting rigging, power distribution for LED wall systems, acoustic characteristics for speech intelligibility, and breakout room configuration for concurrent sessions. The venue's technical infrastructure was evaluated and supplemented where necessary to support the production requirements.
Live Event Execution
The multi-day production schedule required continuous technical management across the main conference environment and eight concurrent breakout rooms. Each day began with comprehensive system checks, content verification, and speaker rehearsals before doors opened. A dedicated technical director managed show calls from the front-of-house position, coordinating lighting cues, video transitions, and audio levels while breakout room technicians operated independently using standardized procedures. Real-time content updates were accommodated through an established workflow that maintained production quality while enabling last-minute presentation changes.
Elevated Technology Conference Experience
SASE Summit 2023 delivered a production experience that matched the innovation and precision of the SASE architecture being discussed. The advanced LED graphics integration and dynamic lighting created visual impact that elevated keynote presentations, while the reliable technical infrastructure ensured flawless execution across all sessions. Attendees and speakers consistently noted the production quality as exceeding typical technology conference standards, reinforcing the summit's position as a premier industry event.
Full Conference Production Environment
Production Insights
Technology conferences benefit from LED graphics integration that enhances presentations without overwhelming content — the graphics should support the speaker, not compete for attention
Dynamic lighting design for multi-day conferences should include distinct scenes for each session type to create visual variety and maintain audience engagement across dense programming schedules
Confidence monitor systems for technical presentations require higher resolution than typical corporate events — technical speakers often reference detailed diagrams and code that demand clarity
Breakout room AV for technology conferences should include wireless presentation capabilities as standard — technical audiences expect seamless laptop connectivity without adapter hunting
Real-time content update workflows should be established before the event begins — technology conferences generate last-minute presentation changes that must be accommodated without disrupting show flow
Production Gallery
Every detail matters. From load-in to showtime.
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