Rocket Productions

Case Study

SASE Summit 2023

Precision Production for SASE Architecture Industry Leaders

Atlanta, GA
September 2023
Technology Conference
Overview

Client & Event

SASE Summit is a premier technology conference focused on Secure Access Service Edge (SASE) architecture, bringing together industry leaders, technology vendors, and enterprise decision-makers to explore the convergence of network security and wide-area networking. The summit serves as a critical platform for knowledge sharing, product demonstrations, and strategic networking within the cybersecurity and cloud networking sectors.

Multi-day corporate technology conference designed to facilitate executive presentations, technical deep-dives, vendor demonstrations, and networking sessions. The event required a production environment that balanced technical precision with creative visual impact, supporting both formal keynote presentations and interactive breakout sessions while maintaining the professional caliber expected by enterprise technology audiences.

Project Scope

Full conference production including main stage LED video wall integration, dynamic theatrical lighting design, professional audio system for keynote presentations and panel discussions, confidence monitoring for speakers, breakout room AV packages, and comprehensive technical management across all concurrent sessions.

SASE Summit 2023 main stage with LED graphics

Main Stage — LED Graphics Integration

Client Objectives

Client Objectives

For a technology conference focused on SASE architecture, the production environment must reflect the innovation and precision that defines the technology itself. The summit's credibility depends on delivering an experience that matches the sophistication of the content — where production failures or mediocre execution would undermine the event's authority. The production must support complex technical presentations while creating an environment that positions SASE Summit as a premier industry gathering rather than a standard vendor conference.

Create a premium production environment that reflects the innovation and precision of SASE technology
Support technical presentations with high-resolution displays, crystal-clear audio, and reliable confidence monitoring
Integrate LED graphics in ways that enhance presentations without overwhelming dense technical content
Enable seamless transitions between presentation formats including keynotes, panels, demos, and technical sessions
Maintain production quality across eight concurrent breakout rooms with independent AV systems
Execute flawlessly for a technology-savvy audience that notices production details and technical execution
SASE Summit 2023 dynamic lighting

Dynamic Lighting Design

The Challenge

Balancing Technical Precision with Creative Impact

Technology conferences present a unique production challenge: the audience consists of technical professionals who notice production details, while the content demands both broadcast-quality presentation infrastructure and creative visual elements that elevate the event beyond a standard corporate meeting. The production must support dense technical content delivery while creating an environment that reflects the innovation and forward-thinking nature of SASE architecture itself.

Technology-savvy audience requiring flawless execution of all presentation systems and content delivery
Dense technical content demanding crystal-clear audio, high-resolution video displays, and reliable confidence monitoring
Multiple presentation formats including keynotes, panels, product demos, and technical deep-dives requiring format-specific production approaches
LED graphics integration that enhances speaker presentations without overwhelming technical content
Dynamic lighting design that creates visual interest while maintaining appropriate brightness for note-taking and networking
Breakout sessions requiring independent AV capable of supporting technical demonstrations and interactive discussions
Brand consistency across all production elements reflecting the innovation and precision of SASE technology

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Strategic Approach

Strategic Production Approach

The production strategy for SASE Summit 2023 centered on the principle that technology conferences require both technical precision and creative impact. The approach began with detailed content analysis to understand presentation formats, speaker requirements, and audience expectations. This informed a production design that prioritized reliability and clarity while incorporating creative elements that elevated the event's visual impact. The strategic goal was a production environment where technical execution was flawless and invisible, while creative elements enhanced the experience without distracting from content.

Conducted comprehensive content analysis to understand presentation formats, technical requirements, and speaker needs
Developed LED graphics integration strategy that enhanced presentations while maintaining content clarity and readability
Created dynamic lighting design with programmable scenes optimized for each session type and presentation format
Established redundant signal paths for all mission-critical systems including video displays and confidence monitors
Designed breakout room AV as fully independent systems preventing main-room issues from cascading to concurrent sessions
Coordinated with conference organizers on content workflow, speaker rehearsal schedule, and real-time update protocols
Our Solution

Innovative Production Design for Technology Leadership

Rocket Productions developed a comprehensive production approach that positioned SASE Summit 2023 as a premier technology event. The production design centered on advanced LED graphics integration that transformed static presentations into dynamic visual experiences, complemented by theatrical lighting that created distinct atmospheres for different session types. The technical infrastructure prioritized reliability and clarity while incorporating creative elements that elevated the event's production value beyond typical technology conferences.

Technical Specifications

  • High-resolution LED video wall system optimized for technical content display with precise color calibration for brand consistency
  • Dynamic lighting design with programmable scenes for keynotes, panels, demonstrations, and networking segments
  • Professional audio system engineered for speech intelligibility with distributed coverage and acoustic treatment for conference environment
  • Confidence monitor systems at all presenter positions with redundant signal paths for mission-critical presentations
  • Advanced graphics integration workflow supporting real-time content updates and seamless transitions between presentation formats
  • Breakout room AV packages with independent control systems, wireless presentation capabilities, and standardized quality across all rooms
  • Show control system coordinating lighting cues, video transitions, and audio levels across multi-day programming schedule
SASE Summit 2023 main stage with LED graphics
SASE Summit 2023 dynamic lighting
SASE Summit 2023 keynote presentation
SASE Summit 2023 conference production

Main Stage — LED Graphics Integration

What We Brought to the Show

Production on This Show

Every service on this project was owned, operated, and delivered by Rocket Productions.

Logistics & Coordination

Conference Production Logistics

Multi-day load-in coordinated with venue operations including LED wall installation, lighting rigging, and audio system deployment
Pre-conference technical rehearsals with keynote speakers to verify confidence monitor positioning and presentation flow
Daily content management workflow accommodating last-minute presentation updates and graphics revisions
Eight breakout rooms configured with independent AV systems and wireless presentation capabilities
On-site technical director managing show calls across all concurrent sessions with dedicated crew for each environment
Real-time troubleshooting protocols ensuring immediate response to any technical issues during live sessions

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Venue & Logistics

Venue & Logistics Considerations

Strategic venue selection set the stage for an engaging and immersive experience. The chosen conference center provided the infrastructure necessary for multi-day technology events while offering flexibility for creative production design. Venue considerations included ceiling height for lighting rigging, power distribution for LED wall systems, acoustic characteristics for speech intelligibility, and breakout room configuration for concurrent sessions. The venue's technical infrastructure was evaluated and supplemented where necessary to support the production requirements.

Conference center infrastructure assessed for rigging capacity, power distribution, and acoustic treatment requirements
Main ballroom ceiling height and rigging points evaluated for LED wall installation and theatrical lighting deployment
Power distribution planned to support LED video wall, lighting systems, and audio infrastructure with appropriate circuit separation
Acoustic analysis conducted to optimize speaker placement and identify areas requiring supplemental treatment for speech clarity
Eight breakout rooms configured with independent power, AV infrastructure, and wireless presentation capabilities
Loading dock access and freight elevator capacity confirmed for multi-day load-in and equipment deployment schedule
Live Execution

Live Event Execution

The multi-day production schedule required continuous technical management across the main conference environment and eight concurrent breakout rooms. Each day began with comprehensive system checks, content verification, and speaker rehearsals before doors opened. A dedicated technical director managed show calls from the front-of-house position, coordinating lighting cues, video transitions, and audio levels while breakout room technicians operated independently using standardized procedures. Real-time content updates were accommodated through an established workflow that maintained production quality while enabling last-minute presentation changes.

Daily pre-show technical checks across all environments including LED wall calibration, lighting system verification, and audio coverage testing
Front-of-house technical director coordinated all main stage cues including lighting transitions, video content, and confidence monitor management
Breakout room technicians operated independently using standardized show files and communication protocols with main production team
Real-time content management workflow accommodated last-minute presentation updates without disrupting show flow
Speaker support maintained with consistent confidence monitor positioning, wireless microphone management, and presentation advancement
Dynamic lighting scenes executed for different session types creating visual variety while maintaining appropriate brightness levels
Results

Elevated Technology Conference Experience

SASE Summit 2023 delivered a production experience that matched the innovation and precision of the SASE architecture being discussed. The advanced LED graphics integration and dynamic lighting created visual impact that elevated keynote presentations, while the reliable technical infrastructure ensured flawless execution across all sessions. Attendees and speakers consistently noted the production quality as exceeding typical technology conference standards, reinforcing the summit's position as a premier industry event.

Zero technical interruptions across all keynote sessions and breakout rooms throughout the multi-day event
LED graphics integration enhanced speaker presentations while maintaining clarity of technical content
Dynamic lighting design created distinct atmospheres for different session types without compromising functionality
Confidence monitor systems supported seamless presenter delivery with redundant paths preventing any display failures
Breakout room AV maintained consistent quality across all concurrent sessions with independent operation
SASE Summit 2023 conference production

Full Conference Production Environment

Insights

Production Insights

Technology conferences benefit from LED graphics integration that enhances presentations without overwhelming content — the graphics should support the speaker, not compete for attention

Dynamic lighting design for multi-day conferences should include distinct scenes for each session type to create visual variety and maintain audience engagement across dense programming schedules

Confidence monitor systems for technical presentations require higher resolution than typical corporate events — technical speakers often reference detailed diagrams and code that demand clarity

Breakout room AV for technology conferences should include wireless presentation capabilities as standard — technical audiences expect seamless laptop connectivity without adapter hunting

Real-time content update workflows should be established before the event begins — technology conferences generate last-minute presentation changes that must be accommodated without disrupting show flow

See the Work

Production Gallery

Every detail matters. From load-in to showtime.

SASE Summit 2023 main stage with LED graphics

Main Stage — LED Graphics Integration

SASE Summit 2023 dynamic lighting

Dynamic Lighting Design

SASE Summit 2023 keynote presentation

Keynote Session — Professional Production

SASE Summit 2023 conference production

Full Conference Production Environment

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