Rocket Productions

Case Study

Atlanta United Block Party

Outdoor Fan Experience with Live Stage, LED Video & DJ Production

Atlanta, GA
April 2024
MLS Professional Sports Team
Overview

Client & Event

Atlanta United FC is a Major League Soccer team known for passionate fan culture and world-class matchday experiences.

Pre-match outdoor block party for Atlanta United fans featuring live DJs, performances, fan activations, and big-screen match viewing.

Project Scope

Outdoor stage with LED video wall, PA system, DJ booth, and lighting. Large-format screen for match viewing with distributed audio.

Atlanta United block party LED activation

LED activation at Atlanta United block party

Atlanta United block party stage setup front view

Stage setup — front view of fan zone production

The Challenge

High-Energy Outdoor Fan Experience

Creating a festival-like atmosphere in an urban outdoor setting with thousands of fans, while coordinating with stadium operations and match schedules.

Outdoor urban environment with noise restrictions
Coordination with MLS matchday operations
Large crowd management and sightline optimization
Weather contingency planning
Quick setup and strike around match schedule
Brand integration with Atlanta United identity
Our Solution

Festival-Style Fan Experience

We deployed a complete outdoor stage with LED video, high-output audio, and dynamic lighting to create an electric pre-match atmosphere.

Technical Specifications

  • StageLine SL100 mobile stage
  • LED video wall for DJ visuals and match viewing
  • Weatherized line array PA system
  • Moving head lighting for evening atmosphere
  • DJ booth with full monitoring
  • Distributed audio for viewing areas
Atlanta United block party LED activation
Atlanta United block party stage setup front view
Atlanta United block party stage activation
Atlanta United block party activation setup
Atlanta United block party activation LED stage

LED activation at Atlanta United block party

What We Brought to the Show

Production on This Show

Every service on this project was owned, operated, and delivered by Rocket Productions.

Logistics & Coordination

Stadium District Logistics

Early morning load-in before fan arrival
Coordination with MLS stadium operations
Weather monitoring and contingency protocols
Post-match strike within tight window

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Results

Electric Fan Atmosphere

Block party created an incredible pre-match atmosphere. Fans praised the production quality and energy. Atlanta United expanded the activation for future matches.

Thousands of fans engaged pre-match
Social media buzz around the activation
Atlanta United expanded scope for future events
Zero weather-related issues
Atlanta United block party activation LED stage

LED stage activation at Atlanta United block party

See the Work

Production Gallery

Every detail matters. From load-in to showtime.

Atlanta United block party LED activation

LED activation at Atlanta United block party

Atlanta United block party stage setup front view

Stage setup — front view of fan zone production

Atlanta United block party stage activation

Stage activation for Atlanta United pre-match fan zone

Atlanta United block party activation setup

Full activation setup — stage, LED, and audio

Atlanta United block party activation LED stage

LED stage activation at Atlanta United block party

Ready to Elevate

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