Case Study
Aflac Corporate Conference
Arena-Scale Corporate Production with Full LED, Staging & Audio
Client & Event
Aflac is a Fortune 500 supplemental insurance company headquartered in Columbus, Georgia, with a major operational presence in Atlanta. As one of the largest employers in the region, Aflac regularly convenes its workforce for large-scale internal communications events that require enterprise-grade production infrastructure.
Annual corporate conference bringing together thousands of Aflac associates for keynotes, awards, and breakout sessions in an arena environment. The multi-day event serves as Aflac's primary internal communications platform, combining executive presentations with recognition ceremonies, departmental breakouts, and company-wide announcements that shape organizational direction for the coming year.
Full arena production including main stage LED video wall, theatrical lighting design, line array audio system, confidence monitors, teleprompter operation, breakout room AV packages across twelve concurrent session rooms, and live streaming infrastructure for hybrid delivery to remote offices.
Custom stage design with LED integration for Aflac's corporate conference
Client Objectives
For a Fortune 500 company, the annual corporate conference is more than an internal event — it is a strategic communications platform that directly influences employee alignment, morale, and organizational direction. The production environment must reflect the caliber of the brand while ensuring that every attendee, whether in the arena or joining remotely, receives the same quality of experience.
Arena-scale corporate precision — live stage deployment at Gas South Arena
Arena-Scale Corporate Precision
Transforming a sports and entertainment arena into a polished corporate environment presents a fundamentally different production challenge than purpose-built convention centers. Arena infrastructure is designed for concerts and sporting events, not executive presentations — which means every element from sight lines to acoustic treatment to power distribution requires deliberate re-engineering to meet Fortune 500 presentation standards.
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Discuss Your EventStrategic Production Approach
Arena-scale corporate conferences require a fundamentally different planning methodology than convention center events. The production strategy must account for the venue's concert-oriented infrastructure while delivering the precision and polish that corporate executive presentations demand. Our approach started with a detailed venue advance focused on power distribution, rigging points, sight lines, and acoustic mapping — translating arena infrastructure into corporate production capability.
Premium Corporate Arena Production
Rocket Productions deployed a comprehensive arena production package engineered specifically for corporate presentation environments. The approach centered on creating a broadcast-quality main stage experience while simultaneously supporting twelve independent breakout environments — each with its own AV infrastructure capable of operating autonomously. The production design prioritized speech intelligibility, visual clarity for presentation content, and seamless transitions between programming blocks across the multi-day schedule.
Technical Specifications
- Large-format LED video wall spanning the full stage width for presentations, IMAG, and branded content
- Theatrical lighting design with warm corporate tones for keynotes, dynamic looks for awards, and even wash for breakouts
- Line array PA system with distributed delay fills engineered for speech intelligibility across arena seating
- Confidence monitors and teleprompter systems at main stage, panel positions, and podium locations
- Twelve independent breakout room AV packages with projection, sound, and wireless microphones
- Live streaming integration with redundant encoding for hybrid delivery to remote attendees
- Show control system coordinating lighting, video, and audio cues across multi-day programming
Custom stage design with LED integration for Aflac's corporate conference
Production on This Show
Every service on this project was owned, operated, and delivered by Rocket Productions.
Arena Production Logistics
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Get a Custom QuoteVenue & Logistics Considerations
Gas South Arena in Duluth, Georgia presents specific infrastructure considerations for corporate conference production. As a multi-purpose arena primarily configured for concerts and sporting events, the venue requires deliberate adaptation for corporate presentation environments. The arena's size offers capacity advantages but introduces acoustic and sight-line challenges that must be addressed through production design rather than architectural features.
Live Event Execution
The three-day production schedule required continuous technical management across the main arena floor and twelve concurrent breakout environments. Each day began with pre-show technical checks, content verification, and communication system tests before doors opened. A dedicated technical director managed show calls from the front-of-house position while breakout room technicians operated independently using standardized show files and communication protocols.
Flawless Multi-Day Conference
Across three full production days, every keynote, breakout session, and award ceremony executed without technical interruption. The production infrastructure supported seamless transitions between programming formats — from single-speaker executive presentations to panel discussions to high-energy recognition events — without requiring audience-visible changeovers. The hybrid streaming component delivered consistent quality to remote offices, extending the event's reach beyond the arena walls.
Wide-angle view of full production setup for Aflac conference
Production Insights
Arena-to-corporate venue transformations benefit from an additional advance day dedicated solely to acoustic mapping and PA optimization for speech
Pre-programmed show files for each session format dramatically reduce transition times and eliminate operator error during rapid changeovers
Breakout room AV packages should be fully independent with their own power and signal paths to prevent main-room issues from cascading
Hybrid streaming for corporate conferences requires dedicated bandwidth allocation separate from venue Wi-Fi to ensure consistent quality
Executive presenter rehearsals with confidence monitors and teleprompter should be scheduled individually rather than in group blocks for best results
Production Gallery
Every detail matters. From load-in to showtime.
Live production at Gas South Arena — Aflac Corporate Conference
Full stage view during Aflac's corporate conference
Premium corporate arena production — LED wall and lighting rig
Pre-production stage design rendering for the Aflac conference
Arena-scale live stage deployment at Gas South Arena
Production detail — staging, lighting, and video integration
Updated production design rendering for Aflac conference
Conference stage LED video wall — keynote presentation setup
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