Case Study
Corporate Product Launch Event
Theatrical Product Reveal with LED Video, Dramatic Lighting & Broadcast Audio
Client & Event
Enterprise technology companies invest heavily in product launch events because the reveal moment shapes market perception, media coverage, and sales momentum. The production environment must create genuine audience anticipation and deliver a reveal that matches the significance of the product investment. A flat or technically underwhelming launch undermines months of product development and marketing preparation.
Single-day corporate product launch event combining executive presentations, theatrical product reveal sequences, live demonstrations, media interactions, and post-reveal networking. The event format requires seamless transitions between corporate presentation mode and high-energy theatrical moments — demanding a production approach that can shift from boardroom polish to concert-level impact within a single lighting cue.
Full product launch production including main stage LED video wall with content management, theatrical lighting design with programmed reveal sequences, broadcast-quality PA system, confidence monitors, product display lighting, demonstration area AV, media riser with dedicated feeds, and post-event ambient production for networking.
Client Objectives
Product launch events serve a singular purpose: creating a moment that shapes market perception. The production must generate genuine excitement without appearing manufactured, provide media-ready content quality, and sustain audience engagement through the demonstration and networking phases that follow the reveal. Every production decision either amplifies or diminishes the product's market entry.
Theatrical Precision Meets Corporate Standards
Product launch events occupy a unique position in corporate production — they demand the dramatic impact of theatrical staging combined with the precision and polish of executive presentations. The reveal moment must feel genuinely exciting without appearing contrived, and the transition from corporate keynote to theatrical reveal must be seamless. A poorly timed lighting cue or a missed audio stinger can deflate the exact moment the entire event was built around.
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Discuss Your EventStrategic Production Approach
Product launch production requires reverse-engineering the entire show flow from the reveal moment backward. The reveal is the production's reason for existing — every preceding element must build toward it, and every following element must sustain its momentum. Our strategic approach begins with designing the reveal sequence first, then working outward to create a show flow that naturally escalates audience anticipation. Lighting progressions subtly shift color temperature and intensity throughout the presentation phase, audio beds build energy incrementally, and video content pacing accelerates — all converging on the reveal cue.
Integrated Product Launch Production
Rocket Productions designed an integrated production environment that seamlessly bridges corporate presentation and theatrical reveal formats. The approach centered on pre-programmed show files that manage the transition between modes — corporate lighting, audio levels, and video content shift to theatrical mode with a single cue call, ensuring the reveal moment delivers maximum impact without visible technical transitions. Every system was designed with redundancy for mission-critical moments, because a product launch only happens once.
Technical Specifications
- LED video wall with pre-loaded content sequences including countdown graphics, product imagery, and branded reveal animations
- Theatrical lighting design with pre-programmed cues for corporate presentation, reveal countdown, dramatic unveiling, and celebration modes
- Broadcast-quality PA system with separate zones for main stage presentations, product demonstrations, and networking ambient audio
- Confidence monitors and teleprompter systems at all presenter positions with real-time content management
- Product display lighting with high-CRI fixtures ensuring accurate color rendering for product photography and media coverage
- Media riser with dedicated video feeds, clean audio splits, and lighting optimized for camera exposure
- Redundant signal paths for all reveal-sequence systems ensuring zero failure risk during the critical moment
Production on This Show
Every service on this project was owned, operated, and delivered by Rocket Productions.
Product Launch Logistics
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Get a Custom QuoteVenue & Logistics Considerations
Hotel ballroom product launches present specific infrastructure considerations that differ significantly from convention center or arena environments. Ceiling heights limit lighting positions, power distribution may require supplementation, and ambient room characteristics must be overcome rather than leveraged. The production design must create a theatrical environment within a space not originally designed for dramatic reveals — transforming a hospitality venue into a stage-worthy production space.
Live Event Execution
Product launch execution requires a show caller with theatrical timing instincts managing a production team prepared for both corporate precision and dramatic impact. The presentation phase demands invisible production support — clean slide advancement, consistent lighting, and clear audio. The reveal transition demands theatrical precision — a coordinated sequence where lighting, video, audio, and physical elements execute simultaneously. The post-reveal phase demands sustained energy management through demonstration and networking programming.
Impactful Product Reveal
The product launch executed with the theatrical impact that creates lasting audience impressions. The reveal sequence delivered coordinated lighting, video, and audio transitions that generated genuine audience energy at the critical moment. Media coverage benefited from camera-ready lighting and clean audio feeds, and the post-reveal demonstration areas maintained consistent production quality throughout the networking period.
Production Insights
The reveal moment should be rehearsed as a complete sequence at least three times with full technical elements — timing nuances that seem minor in rehearsal become obvious to audiences in real time
Progressive energy escalation through lighting and audio during the presentation phase creates natural audience anticipation without requiring explicit verbal build-up from the presenter
Product display lighting should use high-CRI fixtures rated above 90 CRI to ensure products appear in accurate color under stage conditions — standard stage lighting can significantly misrepresent product color
Media feed quality should be verified with the press team's actual recording equipment before the event, not just tested against production monitors
Post-reveal networking production is frequently under-planned — the ambient environment should feel intentionally designed, not like the show simply ended and the lights came up
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