Case Study
Corporate Trade Show Production
Exhibit Booth Production with LED Video, Presentation Staging & Demo AV
Client & Event
Enterprise companies investing in major trade show presence need production that differentiates their booth from hundreds of competing exhibitors. The trade show floor is a competitive environment where every booth is fighting for attendee attention — and production quality is the primary differentiator between a booth that commands attention and one that blends into the background.
Multi-day corporate trade show exhibit booth production combining LED video displays, presentation staging, product demonstration areas, meeting spaces, and ambient production elements. The booth must function simultaneously as a theater for scheduled presentations, a showcase for product demonstrations, a meeting environment for qualified prospects, and a brand environment that attracts walk-by traffic from the show floor.
Full trade show booth production including LED video wall for presentations and branded content, presentation staging with PA system and wireless microphones, product demonstration area AV, ambient lighting design creating brand environment, and multi-day show management across the exhibit schedule.
Client Objectives
Trade show investment represents one of the highest per-contact marketing expenditures in corporate budgets. The production must justify that investment by maximizing booth traffic, enabling effective prospect engagement, and creating a brand environment that communicates market leadership. An exhibitor with premium production signals to attendees that the company is established, confident, and worth their limited show floor time.
Competing for Attention on the Show Floor
Trade show production operates under fundamentally different constraints than any other corporate event format. The production must attract attention from attendees who are actively walking past hundreds of competing exhibits, maintain engagement during scheduled presentations in an open-floor environment with significant ambient noise, and create distinct zones within a single booth footprint that serve presentation, demonstration, and meeting functions simultaneously. The production must work within the constraints of booth space allocation, convention center power limits, and show floor noise regulations.
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Discuss Your EventStrategic Production Approach
Trade show production strategy starts with understanding traffic flow patterns and sight lines from primary aisles. The LED video wall placement, content brightness, and lighting design are all calibrated for maximum visibility from the angles where the highest foot traffic occurs. Audio strategy uses directional speaker technology to create an acoustic zone that delivers presentation clarity within the booth footprint while staying under show floor noise thresholds. The production design creates the impression of a larger, more premium presence than the booth square footage alone would suggest.
High-Impact Exhibit Production
Rocket Productions designed a high-impact trade show booth production package that maximizes visual and audio engagement within show floor constraints. The approach uses LED video as the primary attention driver — positioned for maximum visibility from primary traffic aisles — combined with focused audio zones that deliver presentation clarity within the booth while staying within show floor noise regulations. The production creates distinct functional zones for presentations, demonstrations, and meetings using lighting design rather than physical barriers, maintaining an open, inviting booth footprint.
Technical Specifications
- LED video wall positioned for maximum aisle visibility with content management system for presentations, demos, and branded loops
- Focused audio system using directional speakers to contain presentation audio within the booth footprint, meeting noise regulations
- Presentation staging area with wireless microphone, confidence monitor, and lighting designed for speaker visibility from the aisle
- Product demonstration area with dedicated display lighting, localized audio, and camera-ready lighting for social media capture
- Ambient lighting design creating brand environment with color-matched LED fixtures establishing visual identity throughout the booth
- Meeting area with ambient sound management and lighting that creates a semi-private environment within the open booth
- Content management system allowing real-time switching between presentation, demonstration, branded content, and meeting modes
Production on This Show
Every service on this project was owned, operated, and delivered by Rocket Productions.
Trade Show Logistics
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Get a Custom QuoteVenue & Logistics Considerations
Convention center trade show production requires navigating a unique set of venue constraints that don't exist in other corporate event formats. Booth power is allocated and metered by show management, structural elements above certain heights require engineering certifications, and installation must complete within a shared move-in window where hundreds of exhibitors are simultaneously building. Understanding these constraints early in the production design process prevents costly last-minute modifications.
Live Event Execution
Trade show execution is fundamentally different from single-event production — the show runs continuously for multiple days, and the production must maintain consistent quality across every hour of every show day. Each morning requires system startup, content verification, and lighting calibration. Scheduled presentations require real-time audio management and content switching. Throughout show hours, the production technician manages the content system, supports presenters, adjusts audio levels for changing ambient conditions, and maintains the brand environment.
Standout Exhibit Presence
The trade show booth production delivered a commanding presence on the show floor that consistently attracted attendee traffic from primary aisles. The LED video wall and ambient lighting created a brand environment that was visible and recognizable from significant distance, while the focused audio system delivered clear presentations without violating show floor noise regulations. The multi-zone production design allowed simultaneous presentations, demonstrations, and prospect meetings throughout each show day.
Production Insights
LED video wall content brightness must be calibrated for convention center ambient light conditions, which are significantly brighter than typical corporate event environments — content that looks great in a ballroom may appear washed out on the show floor
Directional speaker technology enables effective booth presentations without violating show floor noise limits, but speaker positioning must account for the specific angles of neighboring booth traffic
Brand environment lighting should be visible from at least 100 feet on the primary aisle to attract traffic — subtle lighting that works in intimate events is invisible on a busy show floor
Power allocation should be confirmed with show management at least four weeks before installation — last-minute power upgrades are expensive and sometimes unavailable
Having an on-site production technician throughout show hours is not a luxury — it ensures the production adapts in real time to changing conditions and supports unplanned presenter needs
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